Thread up kids archive#
Thread up kids series#

“Hanna-Me-Downs is a term that has been used internally at Hanna and externally for many many years, so now being able to re-launch it again as part of our brand is so important, reinforcing our quality message,” Reed said. Hanna Andersson clothes usually have multiple lives as hand-me-downs Courtest of Hanna Andersson The brand was founded in 1983 in Portland by Gun Denhart, a mother who wanted to give American children the type of long-lasting, comfortable cotton clothing sold in her native Sweden.ĭenhart’s goal was to create sustainable clothing that would be passed down to every child in the family, and to younger friends and relatives, when outgrown.

“This is us providing this service for our customers and having it all in one place, versus having to sell it themselves,” she said. “There’s quite a market out there already,” Reed said. On the resale site Poshmark, for example, there currently are over 100 pages of Hanna Andersson listings, and close to 5,000 Hanna items for sale. Hanna Andersson is a popular and sought-after brand on other resale platforms.

Thread up kids series#

“Children obviously grow out of clothing, and you might have people to hand that down to organically, but if you don’t, the opportunities to come back to the brand and resell it as part of that community feel so natural.”Īrchive announced last month that it had raised $15 million in Series A funding that will allow it to expand to meet demand from a growing number of brands for resale partnerships.

“It makes a huge amount of sense when you think about it,” she said. “We’re really excited to be moving into this category in the U.S.,” Gittins said. to partner with Archive, Emily Gittins, CEO and co-founder of Archive, said in an interview. Hanna Andersson is the first children’s brand in the U.S. It has created resale platforms for 35 brands including The North Face, Marimekko, M.M.LaFleur, and Oscar de la Renta.

Thread up kids archive#

Archive is a two-year-old company that creates programs that allow brands to incorporate resale into their businesses. Hanna Anderson partnered with resale tech company Archive to create the online resale store. “There are a lot of Facebook sites and Instagram sites and other platforms where Hanna Andersson is being sold, but this feels to our customer that it’s the Hanna site,” she said. The goal was to create a site that resonated with Hanna fans and reflected the brand, Reed said.

Never let go of them.The homepage of the new Hanna Andersson resale shop. They are not holding us, but are supporting us. But, we fail to realize that our family, our loved ones help us survive the tough time in our lives with their support and encourage us to reach higher heights in our life. Moral: Sometimes we feel that we can progress quickly and reach to the newer heights in our life if we were not tied up with our family, our home.

And when we cut the thread, it fell down without the support you were providing to the kite through the thread”. The thread was not holding the kite from going higher, but it was helping it stay higher when the wind slowed down and when the wind picked up, you helped the kite go up higher in a proper direction through the thread. The Father explained, “Son, At the height of life that we live in, we often think that some things we are tied with and they are preventing us from going further higher. He asked his father, “Father, I thought that after cutting off the thread, the kite can freely fly higher. He had cut the kite loose of its thread so it can fly higher, but instead, it fell down. And, soon it fell down on the terrace of the unknown building. But then, slowly, the kite started to come down.